THE MISSION

Disadvantaged youth lack resources and opportunities. Aaron Donald, star defensive tackle for the LA Rams, saw this growing problem in his hometown of Pittsburgh, PA, and wanted to do something about it. That's what AD99 Solutions calls 'Leveling the Playing Field.' With a football camp already scheduled, our mission was to help them build a visual identity that incorporated Aaron's personality and communicated AD99 Solutions' mission community.

THE OUTCOME

We designed the AD99 Solutions visual identity from the ground up, capturing the excitement of Aaron's playing style and the message of the foundation. We then designed modern athletic apparel for all camp members and staff, business cards, signage, and social media content promoting the event.

THE IMPACT

With the development of the visual identity and messaging, the camp sold out in about two weeks. AD99 Solutions later asked us to develop apparel for Aaron's personal collection after seeing the response on social media from the camp t-shirts and merchandise.